The Challenge
The client needed to send bulk marketing emails, but their low deliverability rate (~60%) was destroying their domain's reputation and wasting marketing spend.
Our Solution
To build an end-to-end email campaign system with a heavy focus on pre-send verification to protect and improve the client's domain authority.
Technologies Used
ExpressMailchimp APICustom SMTPPython
Key Results
Gave the marketing team the confidence to run large-scale campaigns without risking their core business infrastructure.